Analytics and attribution have changed.

Buyers are making decisions on Reddit, through AI summaries, YouTube videos, LinkedIn posts, reviews, private communities, and conversations with peers long before they ever land on your website.

And marketers are still obsessing over traffic, bounce rates, and attribution reports like it’s 2019.

In this episode, Dana DiTomaso (Kickpoint) and I unpack what this fragmented, zero-click world means for marketers and what we should actually be measuring now.

We talk about:

• Why the traditional funnel no longer reflects reality
• Why attribution is getting harder
• What entrances and exits can actually tell you about buyer intent
• How to measure trust and decision-making behavior
• What marketers should stop tracking immediately
• And how to think about analytics in a world where buying decisions happen off your website

If you’re still relying on traffic and last-click attribution to understand buyer behavior… this episode will challenge the way you think about analytics.

Subscribe for more episodes on conversion optimization, emotional targeting, buyer psychology, and what modern marketing actually looks like now that the customer journey is anything but linear.

RESOURCES

Dana’s free guide to UTM tracking: https://kpplaybook.com/how-to-track-campaigns-in-ga4-using-utm-parameters/ 

Dana’s course: analyticsplaybook.com 

My book (Emotional Targeting): https://taliawolf.com/book

CONNECT WITH ME
LinkedIn: https://www.linkedin.com/in/taliagw/
IG: https://www.instagram.com/taliagw/
Website: https://getuplift.co/