What does academia have to do with marketing and CLV? Academia is five to 10 years ahead of practical application, says Joe Megibow. Learn about his history with companies including American Eagle and Expedia digging into customer data and developing better attribution models. Hear about the challenge in getting an accurate picture of the customer when the number of touch points is exploding. And learn his model for what companies need to get started with CLV. Learn more about your ad choices. Visit megaphone.fm/adchoices

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