The DTC Deep Dive

Ep 22 - Why Post-Purchase Can Make Or Break You - Juliana Casale

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Welcome to the DTC deep dive. Today we’re joined by Juliana Casale, Head of Brand & Community at Wonderment, an order tracking service that helps improve retention and increase upsells. In this episode, we go into detail about post-purchase, and how to give your customers the best possible experience after placing their order.


  • About Wonderment and how they help in Post-Purchase.
  • Why Post-Purchase is so important, yet so overlooked by a lot of brands.
  • On packaging experiences for customers receiving their product.
  • Important things for brands to do to improve the Post-Purchase experience.
  • On tracking pages, and how they are now a new marketing space for content.
  • On customer communities being built through Post-Purchase.
  • On the impact post-purchase has on repeat business.
  • Building trust through doing certain actions.
  • The best brand strategies for Post-Purchase.


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    The DTC Deep DiveBy Fraggell