A language guide is a part of your branding materials that helps ensure your entire organization is speaking the same way and your copy is consistent. Putting together a word doc that allows you to keep the terms and phrases you us as well as your ideal customer makes it faster and easier to get things done.

Learn what can go in your language guide and tips for putting it together in this episode.

What you'll learn:

→ what is a language guide? → how it helps make things easier. → video is crucial.

Want to skip ahead? Here are key takeaways:

[0:11] A language guide is part of your branding toolkit. It provides clarity and consistency as you communicate with the public. Building it takes time but will make things so much easier as you engage volunteers or other team members to write for your organization. [3:50] Things to include. Vision and mission statement. Words to use, and not to use. Taglines that you can reference quickly. Ideal donor avatars. Testimonials. The tone you want to use

Resources

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