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Ep 222 | What are you Famous For? with Craig Alexander
Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your organization, be clear in your messaging about the big picture goal of what you do.
What you'll learn:→ what it means to be a challenger brand. → why it's important to listen to what the market is telling you. → sharing impact to drive emotion. → ways to keep things simple. → when it's time to expand.
Want to skip ahead? Here are key takeaways:[4:45] Challenger brands are organizations that are going up against industry gorillas. This means you have to be even more laser focused on what you do in order to cut through the noise. The messaging and way you share what your organization does needs to beclear and concise. [10:33] Listen to what the market is telling you. Talk to people! Phone calls are best because you typically get more honest responses from people. Ask open ended questions and really get their feedback and thoughts. They will be honored you're asking their opinion and will give you honest responses. [19:02] Keep your fundraisers simple. While your organization might do a lot of things, keep your messaging clean and simple. Build tradition around your events and be known for something. It develops over time and will help with consistency in fundraising. [26:04] When you build slowly over time you'll naturally know when it's time to expand, AND have the financial stability to do so. Serving more people before you can financially support it is where organizations get in trouble. Take your time and build your base of raving fans. It starts with consistency.
ResourcesVIP Days Challenger Brand Marketing
Craig Alexander President, GumasCraig Alexander is the President of Gumas an award-winning, full-service San Francisco advertising agency and the country’s foremost authority on Challenger Brand Marketing®. His intimate understanding of what it takes to succeed with Challenger Brand Marketing has made him an esteemed leader in his field. Craig always strives to create memorable, relevant, and motivating campaigns that are designed to evoke emotion or inspire people to take action. He has been praised by his clients for his expertise and passion for his work. Learn more: https://gumas.com
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
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By Sami Bedell-Mulhern
5
1414 ratings
Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your organization, be clear in your messaging about the big picture goal of what you do.
What you'll learn:→ what it means to be a challenger brand. → why it's important to listen to what the market is telling you. → sharing impact to drive emotion. → ways to keep things simple. → when it's time to expand.
Want to skip ahead? Here are key takeaways:[4:45] Challenger brands are organizations that are going up against industry gorillas. This means you have to be even more laser focused on what you do in order to cut through the noise. The messaging and way you share what your organization does needs to beclear and concise. [10:33] Listen to what the market is telling you. Talk to people! Phone calls are best because you typically get more honest responses from people. Ask open ended questions and really get their feedback and thoughts. They will be honored you're asking their opinion and will give you honest responses. [19:02] Keep your fundraisers simple. While your organization might do a lot of things, keep your messaging clean and simple. Build tradition around your events and be known for something. It develops over time and will help with consistency in fundraising. [26:04] When you build slowly over time you'll naturally know when it's time to expand, AND have the financial stability to do so. Serving more people before you can financially support it is where organizations get in trouble. Take your time and build your base of raving fans. It starts with consistency.
ResourcesVIP Days Challenger Brand Marketing
Craig Alexander President, GumasCraig Alexander is the President of Gumas an award-winning, full-service San Francisco advertising agency and the country’s foremost authority on Challenger Brand Marketing®. His intimate understanding of what it takes to succeed with Challenger Brand Marketing has made him an esteemed leader in his field. Craig always strives to create memorable, relevant, and motivating campaigns that are designed to evoke emotion or inspire people to take action. He has been praised by his clients for his expertise and passion for his work. Learn more: https://gumas.com
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours