What’s the secret behind the success of brands like Harley Davidson, Jeep, State Farm, and Salesforce?

All of them have built cult-like brands with strong followings that have reduced their customer acquisition cost, driven up their valuation, and attracted new customers, employees, and fans.

Cult Collective co-founder Chris Kneeland has literally written the book on what it means to build a cult brand, and advises some of the world’s top brands (yes, Harley is a customer) on how to do it. In this week’s episode of The Inbound Success Podcast, he shares the 8 things that cult brands do, along with advice and insights that any brand - large or small - can use to build a cult like following.