Sign up to save your podcasts
Or
Share Ep 223 | Writing Content Your Audience Craves with Alison Ver Halen
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep 223 | Writing Content Your Audience Craves with Alison Ver Halen
Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your organization, be clear in your messaging about the big picture goal of what you do.
What you'll learn:→ power of storytelling. → figuring out your tone. → choosing clarity. → better understanding clickbait.
Want to skip ahead? Here are key takeaways:[5:47] Content connects better when there is storytelling involved. This works across industry but especially when it comes to more technical or academic areas of support. People remember stories. [10:23] Create you brand voice. Understand how you want to sound and the tone of your brand. Do some research to understand how your competitors sound. Take into consideration your ideal audience. Put it all down in a language guide so you can stay consistent. At the end of the day – be authentically you. Do no feel the need to replicate another brand. It's also important to remove jargon and speak in a way that people who don't know what you do can still understand impact. [20:00] Clarity is the most important thing. You can get cutesy with your language but. notat the expense of it being super clear for people to understand. It always needs to go back to your brand voice. Clarity also comes with a call-to-action that makes a clear next step. [24:58] Don't use clickbait unless it's genuine and takes people somewhere authentic. Yes we want people to click the link, and a great headline is. away to do that. If you don't send them somewhere they expect to go then you'll get people to bounce from your website, lose trust, and hurt your search engine rankings.
ResourcesDigital Marketing Therapy Sessions
Alison Ver HalenFounder, AV Writing Services
Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today and Alison is still writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients. Learn more: https://avwritingservices.com/
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
View all episodes
By Sami Bedell-Mulhern
5
1414 ratings
Being known for something is what allows you get a faster path to donations. It makes it clear to people what you do and how you serve. And it builds trust with potential donors because it is clear where the funds will go. While you do lots of things in your organization, be clear in your messaging about the big picture goal of what you do.
What you'll learn:→ power of storytelling. → figuring out your tone. → choosing clarity. → better understanding clickbait.
Want to skip ahead? Here are key takeaways:[5:47] Content connects better when there is storytelling involved. This works across industry but especially when it comes to more technical or academic areas of support. People remember stories. [10:23] Create you brand voice. Understand how you want to sound and the tone of your brand. Do some research to understand how your competitors sound. Take into consideration your ideal audience. Put it all down in a language guide so you can stay consistent. At the end of the day – be authentically you. Do no feel the need to replicate another brand. It's also important to remove jargon and speak in a way that people who don't know what you do can still understand impact. [20:00] Clarity is the most important thing. You can get cutesy with your language but. notat the expense of it being super clear for people to understand. It always needs to go back to your brand voice. Clarity also comes with a call-to-action that makes a clear next step. [24:58] Don't use clickbait unless it's genuine and takes people somewhere authentic. Yes we want people to click the link, and a great headline is. away to do that. If you don't send them somewhere they expect to go then you'll get people to bounce from your website, lose trust, and hurt your search engine rankings.
ResourcesDigital Marketing Therapy Sessions
Alison Ver HalenFounder, AV Writing Services
Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today and Alison is still writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients. Learn more: https://avwritingservices.com/
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours