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Ep 225 | Year End Giving Checklist
Year end giving is a stressful. Getting as much done as early as possible is going to make it easier to reach your goals. This episode will give you some resources for putting your campaign together. You'll know what to put together based off of the goals you have for your campaign.
What you'll learn:→ creating your impact statements. → using data to determine what materials go to what list. → what communications you'll want to create. → building a new donation page. → scheduling as much as you can.
Want to skip ahead? Here are key takeaways:[3:15] Create a clear and concise impact statement. Focus on one area of your impact that you really want to share. Be clear and concise so people can really understand what their donation will do. Customize this impact for your major donors, returning donors, and new donors so it resonantes with them. [6:10] Create your lists so you know what buckets you're sending communications to. Knowing who those people are will help you determine the buckets for where the funds are coming from as well as what materials you'll need to create. [7:28] Create a combination of offline and online communications. Materials will include direct mail pieces, email communication, social media posts, promo kits, phone calls, and more. You'll then tailor those communications to the different audiences you've identified. [14:07] Create a landing page with your year end giving information. This should include the language that matches with the rest of your giving campaign. Include a donation form and replace your main donation page links with this landing page when your campaign kicks off.
ResourcesDigital Marketing Therapy Sessions EP 207 | Donation Page Layout and Features EP 208 | Designing Your Donation Page For Conversions with Eric Ressler EP 209 | Data Driven Donation Page Best Practices with Matt Bitzegaio EP 210 | Keeping More of Your Donations with Jen Nielesky
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
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By Sami Bedell-Mulhern
5
1414 ratings
Year end giving is a stressful. Getting as much done as early as possible is going to make it easier to reach your goals. This episode will give you some resources for putting your campaign together. You'll know what to put together based off of the goals you have for your campaign.
What you'll learn:→ creating your impact statements. → using data to determine what materials go to what list. → what communications you'll want to create. → building a new donation page. → scheduling as much as you can.
Want to skip ahead? Here are key takeaways:[3:15] Create a clear and concise impact statement. Focus on one area of your impact that you really want to share. Be clear and concise so people can really understand what their donation will do. Customize this impact for your major donors, returning donors, and new donors so it resonantes with them. [6:10] Create your lists so you know what buckets you're sending communications to. Knowing who those people are will help you determine the buckets for where the funds are coming from as well as what materials you'll need to create. [7:28] Create a combination of offline and online communications. Materials will include direct mail pieces, email communication, social media posts, promo kits, phone calls, and more. You'll then tailor those communications to the different audiences you've identified. [14:07] Create a landing page with your year end giving information. This should include the language that matches with the rest of your giving campaign. Include a donation form and replace your main donation page links with this landing page when your campaign kicks off.
ResourcesDigital Marketing Therapy Sessions EP 207 | Donation Page Layout and Features EP 208 | Designing Your Donation Page For Conversions with Eric Ressler EP 209 | Data Driven Donation Page Best Practices with Matt Bitzegaio EP 210 | Keeping More of Your Donations with Jen Nielesky
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours