Patrick Ward has served as head of marketing at three different companies ranging from one million to three hundred million in annual revenue, and repeatedly found success by focusing on five things which he says comprise the “marketing transformation mindset”.

In this week’s episode of The Inbound Success Podcast, Patrick breaks down those five things which include:

• The company story

• Using the language of the customer

• Growing employee advocates

• Leading with the humans first

• Experimenting with new technologies, but only leaning into them if they produce results.

Check out the full episode to hear why Patrick says these five things are key, and what you should know about them.