Email is a big part of your year end giving campaign. But what do you actually put in those emails? This episode gives you a glimpse into what to put in them to get more people to engage and donation to your organization.

What you'll learn:

→ importance of storytelling. → how to make impact levels that convert. → where to start with your emails → planning and scheduling to save yourself time. → establishing a clear call-to-action (CTA). → power of the P.S.

Want to skip ahead? Here are key takeaways:

[3:08] Get specific on your storytelling. Make sure you are connecting on a personal level with your audience. Stories connect more than stats. Tie direct impact to dollar amounts. [5:46] Start with your longest email first. That way you can break down that email into smaller sections for social media and shorter emails. [14:42] Make it easy for people to donate. Ensure there are several places that people can click to get to your donation page. You a combination of buttons and text that is hyperlinked. [17:33] Send from a person and focus on subject lines. If people don't open your email then they can't see the greatness inside. Send it from your Executive Director or Development Director and make sure the subject lines are interesting.

Resources

Digital Marketing Therapy Sessions