Podcasting has become one of the most popular B2B marketing tactics for driving top of funnel awareness, but it hasn’t really gained traction for use at the middle and bottom of funnel (and beyond).

Hello Audio is trying to change that with private podcasts, and on this week’s episode of The Inbound Success Podcast, Hello Audio co-founder Nora Sudduth explains what a private podcast is and how it can be used to drive greater content consumption, nurture leads, improve the customer experience, and boost internal communication.