By the end of this decade, one in five Americans will be over 65—and for the first time in U.S. history, older adults will outnumber children. In this episode of This Is Getting Old, futurist and author Bradley Schurman explains why ageism is bad for business and how ignoring demographic change could quietly undermine success.

We explore how businesses and communities can benefit by embracing older adults as workers, leaders, and consumers. Age-diverse teams perform better, inclusive businesses grow stronger, and recognizing the economic power of aging populations is key to building a sustainable future.