Analysis and planning first are like going to the doctor for your health needs or to the mechanic for your car issues. You tell the expert the problems or symptoms you are experiencing, and they use their proficient knowledge in their field to provide you with a recommended path of next steps. If we merely gave clients costs and web tactics right away before an analysis, that would be arrogant and irresponsible of us as a business. That would be like getting a prognosis, prescription, or healthcare plan from your doctor before doing a check-up and running tests on you first.