Your website used to have one job: convince your visitor to buy. 

But, in the last few years your website has picked up a second job, and you may not have even realized it. 

Your website is no longer the first step in the customer journey. 

It may be the second, third, or even fourth place your potential buyer visits. 

Now your buyer is researching you through: 

• AI 
• Reddit
• YouTube reviews 
• TikTok reviews 

...and many more, before they even land on your homepage. 

So now your website has two jobs. 

In this video I breakdown the two jobs, why websites need to do both, how to identify trust gaps in your messaging, and what to do to close them.

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