In today’s episode I sit down and talk to two long-time business partners, great friends and excellent marketers. Claudia and Tom Trusty are the co-owners of Trusty & Company, a full-service marketing partner that maintains a diverse clientele ranging from brick and mortar retail to healthcare providers to a popular online knitter (and, of course, they only work with the best professional speakers).

 

“Marketing is really about communication and so we use whatever tools and resources that we can develop that help our clients connect with their audience.”

–Claudia Trusty

 

Trusty & Company truly is a full-service firm with a dynamic range of services:

• Design & Production
• Identity & Branding
• Advertising & Media
• Website Design & Development
• Interactive Media
• Social Media
• Strategy & Planning
• SEO Strategies
• Training & Education

 

“If you are beginning a business and you need everything from logo development to strategy then we are perfect for you because we can do it all.”

–Claudia Trusty

 

Whether you’re starting a business and need a brand new marketing strategy or just need a new website, Trusty & Company always starts with the same set of questions: tell us about you, your business, and your customers. They also ask new clients to tell them about what problem the client is trying to solve, and they address any preconceived notions they may have about marketing or design. Using improvisational techniques like Yes, And they can coordinate a marketing plan that improves on their client’s vision.

 

“We really try to make them think differently about their situation, and sometimes it's really good. Sometimes we start down a path where we come in to new ideas that they hadn't thought about before, and sometimes it doesn't work as easily because they're not ready to yet.”

–Claudia Trusty

 

In my time working with Claudia and Tom, they have helped me develop great products and improve the marketing for my business. The stellar design on www.PeterMargaritis.com gets a lot of great feedback, and the Search Engine Optimization (SEO) is excellent. My web page is the first search result on Google when you search for me (with some help from a name that’s pronounced like a cocktail and spelled like an inflammation).

Google goes through about 500 algorithm changes every year, so Tom makes sure to stay up-to-date, but the most important thing for good SEO is solid web design. Another key aspect of Google’s algorithm is responsive design, or mobile-friendly design, which will greatly affect your search results.   

 

“A site isn’t built just on words anymore. The most critical thing is to build a site that looks and communicates very well to the customer. If customers understand it and can read it, the robots and the search engine can find it and read it.”

–Claudia Trusty

 

Design is a key element of online marketing, even if the content you are marketing is relatively dry. An accountant’s newsletter, for example, may contain very important information, but if it doesn’t look good who will open it and click through to your content? Trusty & Company help communicate information in a way that is both easy to understand and easy on the eyes. You can see a great example of their design in my newsletter.

I greatly appreciate Claudia and Tom taking time out of their busy day to talk to me about marketing, design and SEO. I admire the way they use improvisational skills to collaborate with each other and with their clients, and I love the content that they create. If you’re anywhere in the world and you are looking to improve your marketing, design or communication strategies – for web or physical products – get in touch with Trusty & Company.

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This week’s Improv article:

https://www.google.com/url?q=http://createsend.com/t/y-8649F5C543EE23C1&sa=D&ust=1478515251805000&usg=AFQjCNGDodf0YMg7Vl0Uh4rCz76w3mjiMA

Resources:

• Trusty & Company: Website | Facebook | Twitter | LinkedIn
• Send Claudia an email
• Example of a Trusty & Company eNewsletter
• Stephen Colbert & Keegan-Michael Key discussing how “Every Rule of Improv is the Exact Opposite of Show Business”

   

Production & Development for The Impact Entrepreneur Show by Podcast Masters

 

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