Jamar Graham, publisher operations partner at Unity technologies joins today's Mastering Retention episode to talk about ad monetization in games. He tells us how he got to his current role at Unity, some of the common mistakes on ad monetization strategies and the right balance between in-app purchases and ads.

Episode highlights:

• Common mistakes on ad monetization strategies
• The balance between in-app purchases and ads
• Examples of really successful ad ideas
• Where do ads fall into a LiveOps strategy?
• How should segmentation be used in conjunction with ads?
• Managing ads as a small team
• Figuring out player personas
• AB testing
• His retention tip taking ad monetization into account!

Learn more about Unity Technologies

Get in touch with Jamar: [email protected]