Creating culture is easy in the early, heady days of your business. When you're making all the decisions and sharing them directly with staff, your culture is often improvised and ad hoc. The challenge comes when you need to choose those elements of culture you want to pass on.

In this episode of Xero In, We speak to Angus Kennard, non executive director and third generation leader of Kennards Hire, about how to distill those values, and the mechanisms that pass them indirectly on to others.

“We have this reverse pyramid that we talk about with our people, where our customers sit on the top of the pyramid and the family and the Board actually sit at the bottom of that pyramid,” Angus said.