With 2.4 billion users every month, Facebook is a social media super-highway. Facebook pages are your entry onto this highway and is your best shot at maximizing your exposure on the platform. Thanks to its accessibility, users can like and follow your page which means they can see your posts in their newsfeed. Facebook is different to Instagram, as you have more text-based options, although you should still use visual content. You can use Facebook for announcements of new releases, teasers, Q&As, audience feedback, and informative links.

Key Points From This Episode:

• There are 2.4 billion users that visit Facebook each month.
• Facebook Pages helps expand your exposure.
• How Facebook offers great text-content opportunities. 

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