<p>Burning need or desire, plus solution, plus a way of gaining publicity, equals business success. It's very similar to heat+fuel+oxygen=fire. I'm going to share a story today and talk about how I think your marketing could catch fire if you adjust these three elements. Let's blow this popsicle stand! Who's with me? </p>

Burning need or desire, plus solution, plus a way of gaining publicity, equals business success. It's very similar to heat+fuel+oxygen=fire. I'm going to share a story today and talk about how I think your marketing could catch fire if you adjust these three elements. Let's blow this popsicle stand! Who's with me?

<p>Burning need or desire, plus solution, plus a way of gaining publicity, equals business success. It's very similar to heat+fuel+oxygen=fire. I'm going to share a story today and talk about how I think your marketing could catch fire if you adjust these three elements. Let's blow this popsicle stand! Who's with me?&nbsp;</p>

Ep 23 If Your Marketing Isn't On Fire, I May Know Why

8 seconds of passive attention is all you get for your content, unless you capture their imagination. 8 seconds is how long a cowboy has to stay on the bull to start scoring points. You are that cowboy and the only thing standing between you and the audience you want, is that bull! Can you ride it until it counts?

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Ep 23 If Your Marketing Isn't On Fire, I May Know Why

Ep 23 If Your Marketing Isn't On Fire, I May Know Why