This episode is part 1 of our "Nudge Healthcare" series taking you behind the scenes at Nudge as we discuss solutions to improve patient engagement, and deliver more efficient healthcare and a better patient experience. This week, Nudge President Phil Beene is joined by Dr Steve Feyrer-Melk, Director of Lifestyle Medicine for Optimal Heart Attack and Stroke Prevention Center and Chief Science Officer at Nudge, and Matt Essex, Founder of ActiveRX AZ and VitalityHealth, and Strategic Advisor and acting CFO at Nudge. We dig into what engagement in traditional healthcare looks like today, and what problems that creates for doctors and patients. Their solution? Asynchronous communication - using modern technology to interact with patients the way they've grown used to communicating themselves. [1:48] How engagement typically happens in healthcare why it creates a bad patient experience and prevents patients from getting the efficient and effective healthcare they deserve - [3:41] If the world has changed the way it communicates, why hasn't healthcare done the same? - [7:00] Asynchronous communication versus synchronous communication, and differences in the types of asynchronous communication - [13:09] Results gathered and the methodology of Dr. Steve's internal validation experiment - [16:23] The difference between a "nudge" and a "touchpoint" in communicating with your patients - [21:12] Actively seeking out your patients' mindshare through nudges and asynchronous communication - [26:22] The lack of recall most doctors and patients have after extended synchronous sessions, and how that burden puts doctors in prescriptive mode - [30:45] A high-level overview of health engagement science, and how it leads to more efficient healthcare and effective engagement - Learn more about how to 'nudge' for efficient and effective healthcare engagement from Dr. Steve's internal validation experiment at https://nudgecoach.com/validation

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