Co-founder & CEO of Aim High Consulting, Ravi has led some of the best-known PR campaigns for startups in India, ranging from the likes of Flipkart and Ola, to Blackbuck and Livspace. Seven different industry associations have recognized Aim High Consulting as the ‘Best Communication Consulting Company / PR Agency of the Year’, in just the past five years. In this episode, we talk to him about why should a company prioritize its PR efforts and how to go about building journalist relations.