Why do you call it “digital signage”? It’s probably the worst thing you could call it from an AV marketing perspective. And “sound masking”? Do you really think customers know to search for that?On this episode, editors Craig, Tom and Adam run through a list of the most popular search terms end users type into Google to find AV integrators, and one thing is certain: they aren’t what integrators call themselves.Stories Mentioned in this EpisodeYou’re Calling Everything by the Wrong Names: How to Use Better AV Keywords to Target CustomersThe Way You Talk Is Costing Your Tech Integration Business18 Fast-Growing AV Integration Firms and What You Should Learn from Them