Do you plan your marketing first or your fundraising first? For me, the answer is always your sales or fundraising goal. Marketing is meant to support your organizational goals. Don't get lost in the trap of working in silos where one isn't supporting the other!

What you'll learn:

→ why your fundraising plan comes first. → how data can help drive decisions. → pay attention to audiences. → creating a culture of communication.

Want to skip ahead? Here are key takeaways:

[2:09] Build your fundraising plan first. When they know the goals that are laid out it makes it easier for marketers to put their plan together. This also helps to ensure that priority is giving to the activities that are going to support the revenue streams the organization is prioritizing. [2:39] Ask for the right data to support the financial goals. Building your goals around true data will also help you create financial goals that are attainable. This data can come from your donor data in your CRM as well as your marketing data sources like social media or your website analytics. [4:46] Create your plan based around your target audience. For example, are you focusing on corporate sponsors, increasing grant dollars, bring in new monthly donors, etc. This is again about prioritizing the activities you do. [12:40] Maintain open lines of communication. As the plan starts moving forward, make sure both sides are communication what's working and what's not. As funds come in it's important to strategize on areas you might need to pivot or what areas you need to double down on.

Resources

One-on-One Digital Marketing Therapy Sessions

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