What’s one of the most overlooked, yet high impact, marketing strategies?

Dave Gerhardt says it’s building the brand of the company’s founder.

It’s the strategy he used to help Drift become one of the fastest growing SaaS companies of all time, and what he later used to help Privy scale and get acquired.

Now, Dave has consolidated everything he learned through those experiences into a new book, Founder Brand.

In this episode, Dave outlines the three levels of building a founder brand, including:

• Become a storyteller

• Become a publisher and get on social media

• Become a master of the feedback loop

Check out the full episode to hear what Dave had to say.