Only a day after training, most teams forget half of what they learned. By the end of the week, nearly all of it is gone. Not because the content was bad, but because the human brain is wired to forget.

That is the Forgetting Curve, and it exposes a deeper issue in sales enablement. Too many organizations measure success by recall instead of change. Memory is easy to test. Behavior is harder. But behavior is the only thing that drives results.

At ATD Sell 2025, ASLAN VP of Training Jesse Rome tackled this challenge head on. He explored why traditional training metrics fall short, why the gap between enablement efforts and real capability keeps widening, and how AI can either add noise or accelerate what actually works.

This episode reframes the goal of sales training, from helping reps remember more, to helping them become different in the moments that matter.