Pep Talks for Side Hustlers

Ep. 237 - How to Start a Side Hustle as a Virtual Assistant with Gina Horkey of Horkey Handbook


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My guest today is Gina Horkey of Horkey Handbook. She’s is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant.

Gina’s background includes making a living as a professional writer, an online business marketing consultant and a decade of experience in the financial services industry.

Today we’re talking about:

  • How Gina made the transition to self-employed first as a freelance writer, then as a Virtual Assistant.
  • How Gina rearranged her schedule to work on her side hustle.
  • Why Gina decided to create a course teaching others how to build a successful VA business.
  • How Gina stands out with her marketing, and some niches that VA’s aren’t currently targeting that could be great opportunities for you.
  • Traits of an ideal Virtual Assistant
  • Why you should make mistakes and embrace failure in your side hustle.
  • How to figure out your hourly rate.
  • Gina’s advice for someone who is struggling to grow their side hustle.
  • The one belief Gina had to change about herself to get where she is today.

My favorite quotes from Gina:

  • “I’m helping people realize their goals and their dreams while being authentic and real at the same time.”
  • “Find your kind of people by showing yourself. Including your flaws, you’ll connect the most when you are authentically you.”
  • “Position yourself [to your ideal clients] as an investment and not an expense.”
  • “The mistakes and failures are where you learn the most.”
  • “[Being] business-minded is a learned skill and trait.”
  • “If you don’t dream big, you’re not going to get big results.”

Connect with Gina:

Freebie: 150+ Services You Can Offer as a VA Find a VA

Social Media: FB: https://www.facebook.com/HorkeyHandBook Twitter: https://twitter.com/horkeyhandbook Pinterest: http://www.pinterest.com/ghorke LinkedIn: https://www.linkedin.com/in/gina-horkey/ Instagram: https://www.instagram.com/horkeyhandbook/ YouTube: https://www.youtube.com/channel/UC49yIdhQohqDYtjSXfoh_Uw

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Pep Talks for Side HustlersBy Shannon Mattern

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