Episode 24: 3 Things Brands Look for when Running an Influencer Campaign

Welcome to episode twenty-four of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Kristina Tabacco of Kristina Marie Creative. She is a digital marketer and an influencer, so she’s seen both sides of the influencer marketing business and is sharing the 3 things brands look for when running an influencer campaign.

In our twenty-fourth episode you’ll learn:

• Why influencer marketing is so important
• Why brands need to be allocating more of their budget to influencers
• The 3 things brands look for when running an influencer campaign
• What influencers should be doing to get attention from brands before they even send a pitch

About our Guest:

Kristina Tabacco is a full-time digital strategist at a Boston-based PR agency where she has helped brands manage content productions, social media accounts and influencer campaigns for two and a half years. She also works part-time as a content creator with a focus in video production, photography and food styling. In her free time she creates TikTok videos where she shares influencer tips from the brand's perspective to help up-and-coming creators be successful in the industry. 

Thanks for Listening!

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Links & Resources:

• Kristina Marie Creative
• @kristinatabacco on Instagram
• Kristina Marie Creative on Facebook
• Kristina Marie Creative on YouTube
• Kristina Tabacco on LinkedIn
• On Clubhouse you can find her @kristinatabacco
• @kristinamariecreative on TikTok

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”