Gavin Hodgins is a CEO that believes in marketing, but it hasn't always been that way. He tells us about how an early experience getting messaging right (and subsequently closing a lot of sales) changed his perspective forever. That led him to invest more money in a website overhaul than his entire marketing budget from the prior year. Since then, marketing has enabled FloatPac to change their business model, increasing profitability and bringing them closer to their customers. Plus - the crazy story of how FloatPac started making masks during COVID-19. They ended up on the local news, 100K visitors crashed their website - and the rest is history!