This is a sweary episode.  Not one for the faint hearted.  It's an episode that goes down the rabbit hole with Paul who runs Mellor&Smith, a branding and advertising agency based in London.

Paul and his team work with the likes of Amazon on their employer branding and really push the limits with their ideas and creativity to stand out from the noise.  Take a listen and pick up some nuggets around how you can adopt an approach to get you and your company heard.