Thoughts That Rock

Ep. 24: Col. Larry Broadwell | Focus on Purpose & People


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In this episode, we talk with COL. LARRY BROADWELL, who works at the Pentagon, currently serving as the Executive Officer to the Chief of Staff of the Air Force, but was recently promoted to Brigadier General-Select. He talks about leaders who understand that purpose and people define organizational cultures.

THOUGHT #1

Focus on purpose and people, rather than objectives and outputs.

THOUGHT #2

A good decision is one that is born from our values, considers all the facts, and honors what we are feeling at that moment.

CONNECT:

  • Website: www.AirForce.com

BRAND & RESOURCE MENTIONS:

  • Peter Drucker - https://en.wikipedia.org/wiki/Peter_Drucker
  • Ron Tite - www.RonTite.com
  • Page Two - www.PageTwo.com
  • Original Grain - www.OriginalGrain.com
  • Orlando Magic - https://www.nba.com/magic/
  • Amazon Prime - https://www.amazon.com/amazonprime?_encoding=UTF8&%2AVersion%2A=1&%2Aentries%2A=0
  • Air Force Core Values - https://www.doctrine.af.mil/Portals/61/documents/Volume_2/V2-D05-Core-Values.pdf
  • Seth Godin - www.SethGodin.com
  • Chick-fil-A - www.Chick-fil-A.com
  • Geek Squad - https://www.bestbuy.com/site/services/geek-squad/pcmcat138100050018.c?id=pcmcat138100050018
  • LEGO - www.Lego.com
  • Zappos - www.Zappos.com
  • Theo Menswar - https://www.wesh.com/article/family-hopes-to-find-cure-for-teen-s-rare-disease/4423212
  • Zillow.com - www.zillow.com
  • Major Heather Penny - https://www.history.com/news/911-heather-penney-united-flight-93
  • Big Kettle Drum - www.BigKettleDrum.com
  • Hard Rock International – www.HardRock.com
  • Rock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – www.RocknRollWithIt.com
  • Culture That Rocks: How to Revolutionize Your Company’s Culture (Jim Knight) – www.CultureThatRocks.com
  • Cannonball Kids’ cancer – www.CannonballKidscancer.org
  • Keppler Speakers - www.KepplerSpeakers.com
  • Certified Rock Star - www.CertifiedRockStar.com
  • Thoughts That Rock – www.ThoughtsThatRock.com
  • Spectacle Photography (Show/Website Photos) – www.spectaclephoto.com
  • Jeffrey Todd “JT” Keel (Show Music) - https://www.facebook.com/jtkeel
  • COL. LARRY BROADWELL'S BIO:

    Col Larry Broadwell is the Executive Officer to the Chief of Staff of the Air Force, Pentagon, Washington, D.C.

    Col Broadwell received his commission in March 1996 from Officer Training School, Maxwell AFB, Ala. He is a graduate of both Undergraduate Navigator Training, and Undergraduate Pilot Training serving as a rated officer in the C-130E, F-15C, and F-22. Col Broadwell is a veteran of Operations JOINT GUARD, JOINT FORGE, DESERT FOX, SOUTHERN WATCH, NOBLE EAGLE, and IRAQI FREEDOM. Prior to his current position, Col Broadwell was the Commander, 9th Reconnaissance Wing, Beale Air Force Base, Calif.

    EDUCATION

    • 1994 Bachelor of Science, Mathematics, Jacksonville St.
    • University, Jacksonville, Ala.
    • 2003 Squadron Officer School, Maxwell AFB, Ala.
    • 2004 Masters of Aerospace Science, Embry Riddle Aeronautical University, Fla.
    • 2008 Army Command and General Staff College, Ft. Leavenworth, Kansas.
    • 2009 Masters of Airpower Art and Science, School of Advanced Air and Space Studies, Maxwell AFB, Ala.
    • 2010 Air War College, Maxwell AFB, Ala.
    • ASSIGNMENTS

      • 1. March 1996–July 1997, Student Navigator, VT-4, Pensacola NAS, Fla. and 562 FTS, Randolph AFB, Texas.
      • 2. July1997–February 1999, C-130E Navigator, 41 AS, Pope AFB, N.C.
      • 3. February 1999–April 2000, Student Pilot, 37 FTS and 50 FTS, Columbus AFB, Miss.
      • 4. April 2000–May 2001, F-15C Student Pilot, 2 FS, Tyndall AFB, Fla.
      • 5. May 2001–February 2004, Flight Commander, F-15C Mission Commander, 94 FS, Langley AFB, Va.
      • 6. February 2004–June 2007, Assistant Director of Operations, F-15C Instructor Pilot, 1 FS and 325 OSS, Tyndall AFB, Fla.
      • 7. June 2007–June 2008, Student, Army Command and General Staff College, Ft. Leavenworth, Kans.
      • 8. June 2008–July 2009, Student, School of Advanced Air and Space Studies, Maxwell AFB, Ala.
      • 9. July 2009–July 2010, Deputy Division Chief, United States Forces-Iraq / J-5 Strategy, Baghdad, Iraq
      • 10. July 2010–November 2010, F-22 Student Pilot, 43 FS, Tyndall AFB, Fla.
      • 11. November 2010–February 2011, Assistant Director of Operations, 49 OSS, Holloman AFB, N.M.
      • 12. February 2011–October 2011, Director of Operations, 7 FS, Holloman AFB, N.M.
      • 13. October 2011–April 2013, Commander, 7 FS, Holloman AFB, N.M.
      • 14. April 2013–June 2013, Student, Joint Forces Staff College, Norfolk NAS, Va.
      • 15. June 2013–July 2014, Executive Officer to COMACC, Joint Base Langley-Eustis, Va.
      • 16. July 2014–June 2016, Commander, 1st Operations Group, Joint Base Langley-Eustis, Va.
      • 17. July 2016–April 2018, Commander, 9th Reconnaissance Wing, Calif.
      • 18. April 2018–Present, Executive Officer to the Chief of Staff of the Air Force, Pentagon, Washington, D.C.
      • SUMMARY OF JOINT ASSIGNMENTS

        • July 2009–July 2010, Deputy Division Chief, United States Forces-Iraq / J-5 Strategy, Baghdad, Iraq, as a major, then lieutenant colonel

        FLIGHT INFORMATION

        • Rating: command pilot
        • Flight Hours: 2,200 including 25 combat hours
        • Aircraft flown: C-130E, T-38A, F-15C, F-15D, F-22, RQ-4
        • MAJOR AWARDS AND DECORATIONS

          • Legion of Merit with one oak leaf cluster
          • Bronze Star Medal
          • Meritorious Service Medal with three oak leaf clusters
          • Air Medal
          • Aerial Achievement Medal with one oak leaf cluster
          • Air Force Commendation Medal
          • Air Force Achievement Medal
          • EFFECTIVE DATES OF PROMOTION

            • Second Lieutenant March 15, 1996
            • First Lieutenant March 15, 1998
            • Captain March 15, 2000
            • Major March 1, 2006
            • Lieutenant Colonel March 1, 2010
            • Colonel Oct. 1, 2014
            • Brigadier General-Select, 2019 (confirmed by the Senate)
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