Darren Lancaster Co-Founder of ThinOPTICS joins to discuss cause marketing. ThinOPTICS is a cool new company that makes frameless glasses and has recently partnered with an organization called Prevent Blindness to raise funds and awareness for their 20/20 at 40 program. Darren shares more about how that partnership came about, what they look for in their charitable partners, and how key flexibility and speed are to them. Enjoy!

More about ThinOPTICS and their work with Prevent Blindness: http://thinoptics.com/preventblindness