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EP 24 / Eli Altman / Naming Expert on Ghost/Virtual Kitchens
- Book — Run Studio, Run
- Naming Tips
- Look around to see what other people aren’t doing
- Understand the field and know what’s been done
- Be clear about what you want to put on the table and why you’re existing
- Nopicnicpress.com
- Twitter — @elialtman
QUOTES
- “The middle ground is where the bad names exist” -Eli
- “We would rather have someone do something ridiculous and interesting and fail than try to do something completely bland” -Eli
- “Mediocrity is driven by a desire to appease everyone simultaneously” -Eli
- “If you spend your time trying to fit in, you’re gonna waste your budget trying to stand out” -Danny Altman
- “You know you’ve done a really good job at strategy and absorbed it because it makes innovation feel more comfortable” -Joseph
- “We as humans have an innate desire to want to fit into something and when you haven’t effectively defined what that something is, it becomes just fitting in” -Joseph
- “Names are really introductions to stories” -Eli
- The name is about getting you to the front door, beyond that, it’s about experience” -Eli
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By Vigor- Book — Run Studio, Run
- Naming Tips
- Look around to see what other people aren’t doing
- Understand the field and know what’s been done
- Be clear about what you want to put on the table and why you’re existing
- Nopicnicpress.com
- Twitter — @elialtman
QUOTES
- “The middle ground is where the bad names exist” -Eli
- “We would rather have someone do something ridiculous and interesting and fail than try to do something completely bland” -Eli
- “Mediocrity is driven by a desire to appease everyone simultaneously” -Eli
- “If you spend your time trying to fit in, you’re gonna waste your budget trying to stand out” -Danny Altman
- “You know you’ve done a really good job at strategy and absorbed it because it makes innovation feel more comfortable” -Joseph
- “We as humans have an innate desire to want to fit into something and when you haven’t effectively defined what that something is, it becomes just fitting in” -Joseph
- “Names are really introductions to stories” -Eli
- The name is about getting you to the front door, beyond that, it’s about experience” -Eli