What is a front end offer in the gym space?

It is simply and offer that you make to new customers (as they join) VS a back end offer which you could make to someone after they've joined (also known as an upsell/resell).

What makes a good front end offer? It should be time specific, seasonally appropriate and most importantly be result focused.

I hope you find this episode valuable because I hear a lot of confusion about this in the gym space. It's a simple concept and I don't want to make it any more complicated than it needs to be.

Now go make some offers!