Kathleen LeGrys, the creator of Health Coach Solutions and co-host of The Business of Wellness podcast talks about how to use free content in attracting, growing, and engaging your audience. [2:10] An overview of Kathleen's beginnings as a health coach and the many lessons she learned about how to start a coaching business - [5:38] Why should someone put in the time and effort to create content? Why isn't giving away content for free undervaluing your time and expertise? - [8:05] How free content helps you and your business get discovered - [11:40] An example of how to create and market a blog post with a lead magnet as free content to attract visitors - [12:40] The initial awareness stage, evaluation stage and purchase stage of the marketing funnel and why successful marketers excel in the middle (evaluation) stage - [17:00] Are podcasts and blogging necessary when someone first gets started? What are the best mediums for those just getting started marketing their coaching business or other health and wellness business? - [22:07] One of Kathleen's favorite strategies, reaching out to colleagues for an expert panel post - [23:55] More free content best practices and tips of the trade from Kathleen - [28:17] How to focus on writing for your target audience, and their specific interests. Learn more about Kathleen and Health Coach Solutions at https://www.healthcoachsolutions.net and the Wellness Business Podcast at http://www.thewellnessbusinesspodcast.com

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