Zoltan Vardy is a startup mentor who helps B2B tech founders struggling with sales to sell and market to enterprise clients.

We had a great discussion about:

• Not adapting for every client to actually help them make a choice.
• Choosing your battles
• Goal setting for sales when you don't have any idea what a realistic number would be
• Shiny object syndrome

...and a few more things besides.

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If you'd like to connect with Zoltan, you can find him here on LinkedIn, and at zoltanvardy.com/podcast where you can download his free video guide.

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