He’s the face of Beet Community Coliving in Palermo, Italy, but we get to know the vegan triathlete and entrepreneur behind it all, Marco Traina. He started in the fashion world, then a Master’s project led him to create a community that blends international connection and travel sustainability with a refined purpose. This episode explores how he finds his why in this new chapter of entrepreneurship.

Marco's Instagram

Beetroot Instagram

Beet Community Instagram

Beetroot Consulting

Marco's Linkedin

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Join Coach Shandi's 6-Week Program

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00:00 Intro

00:43 Chitty Chat

19:24 Welcome Marco Traina

20:58 Marco's Early Life and Fashion Career

25:15 The Transition to Entrepreneurship

26:02 Triathlons

31:29 The Mindset of an Extreme Athlete

33:27 Sports and Business: A Synergy

34:21 Shandi's 6 Week Program

34:46 Current Focus and Future Goals

36:58 Being Vegan

42:45 Travel Experiences and Insights

47:20 Misconceptions About Marco

49:44 Exciting Projects Ahead

51:21 Outro