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Ep. 24: Why Executives Don’t Value Training (And How to Fix It)
Check out iorad's interactive tutorial builder: https://www.iorad.com
Why Executives Don’t Value Training (And How to Fix It): Becky Willis on Executive Buy-InIn this episode of The Adoption Curve, Sean Adams sits down with Becky Willis, Chief Learning Officer and Co-founder of Tractus Learning, to unpack one of the biggest challenges facing learning teams today: why executives often see training as a cost center instead of a strategic driver of business results.Becky shares why many L&D teams struggle to gain executive buy-in—and how shifting from reporting training metrics to demonstrating business impact can completely change how leaders view learning. From aligning learning initiatives with company KPIs to building strong partnerships with IT, finance, and data teams, Becky outlines practical steps learning leaders can use to become trusted strategic partners.We also explore the maturity shift from order-taker to performance consultant, including how small experiments, A/B testing learning programs, and building internal champions can help teams prove value and gain momentum across the organization.If you're an L&D leader, enablement professional, operations leader, or HR strategist looking to strengthen employee enablement, software adoption, and training effectiveness, this conversation will give you actionable ideas you can apply immediately.💡 FREE RESOURCE:The Executive Buy-In Accelerator Worksheet – A step-by-step guide to help L&D teams align learning initiatives with business priorities and gain leadership support: https://book.iorad.com/adoption-curveSOCIALS:👨💻 Connect with Sean - https://www.linkedin.com/in/sean-adams-sales/
👨💻 Connect with Becky Willis - https://www.linkedin.com/in/beckywillis/
🌍 IORAD website - https://www.iorad.com
⏰ TIMESTAMPS00:00 – Welcome and Becky Willis’ journey from training to executive leadership03:00 – The L&D maturity model: from order-taker to strategic partner05:00 – Why executives don’t connect with traditional training metrics08:00 – How to build business acumen and speak the language of leadership12:00 – A/B testing learning solutions to drive measurable outcomes17:00 – Using data analysts to prove the business impact of learning21:00 – Creating internal champions to accelerate adoption26:00 – The future of learning: performance consulting and AI31:00 – Advice for small teams and one-person L&D departments#LearningAndDevelopment #EmployeeEnablement #TechAdoption #SoftwareImplementation #ChangeManagement
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By ioradCheck out iorad's interactive tutorial builder: https://www.iorad.com
Why Executives Don’t Value Training (And How to Fix It): Becky Willis on Executive Buy-InIn this episode of The Adoption Curve, Sean Adams sits down with Becky Willis, Chief Learning Officer and Co-founder of Tractus Learning, to unpack one of the biggest challenges facing learning teams today: why executives often see training as a cost center instead of a strategic driver of business results.Becky shares why many L&D teams struggle to gain executive buy-in—and how shifting from reporting training metrics to demonstrating business impact can completely change how leaders view learning. From aligning learning initiatives with company KPIs to building strong partnerships with IT, finance, and data teams, Becky outlines practical steps learning leaders can use to become trusted strategic partners.We also explore the maturity shift from order-taker to performance consultant, including how small experiments, A/B testing learning programs, and building internal champions can help teams prove value and gain momentum across the organization.If you're an L&D leader, enablement professional, operations leader, or HR strategist looking to strengthen employee enablement, software adoption, and training effectiveness, this conversation will give you actionable ideas you can apply immediately.💡 FREE RESOURCE:The Executive Buy-In Accelerator Worksheet – A step-by-step guide to help L&D teams align learning initiatives with business priorities and gain leadership support: https://book.iorad.com/adoption-curveSOCIALS:👨💻 Connect with Sean - https://www.linkedin.com/in/sean-adams-sales/
👨💻 Connect with Becky Willis - https://www.linkedin.com/in/beckywillis/
🌍 IORAD website - https://www.iorad.com
⏰ TIMESTAMPS00:00 – Welcome and Becky Willis’ journey from training to executive leadership03:00 – The L&D maturity model: from order-taker to strategic partner05:00 – Why executives don’t connect with traditional training metrics08:00 – How to build business acumen and speak the language of leadership12:00 – A/B testing learning solutions to drive measurable outcomes17:00 – Using data analysts to prove the business impact of learning21:00 – Creating internal champions to accelerate adoption26:00 – The future of learning: performance consulting and AI31:00 – Advice for small teams and one-person L&D departments#LearningAndDevelopment #EmployeeEnablement #TechAdoption #SoftwareImplementation #ChangeManagement