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Ep 24: Why Perfect Content Is Killing Your Reach | Annah & Sami Stretton
Social media strategy is one of the most searched topics for small business owners right now, and for good reason. The rules keep changing, the platforms keep shifting, and businesses that stop learning risk becoming invisible.
In this episode, Annah and Sami get honest about the social media journey behind a 34-year-old fashion brand finding its feet in a world where video is king, authenticity is currency, and a jar of lollies can outperform a polished campaign.
From carefully curated Instagram feeds to founder led content that stops the scroll, they unpack what it has actually taken to evolve their digital presence, the mistakes they have made along the way, and why staying relevant online requires ongoing investment, experimentation, and a willingness to adapt.
They talk about:
- Why Instagram Reels outperform static posts and what they are doing differently on TikTok.
- The paid vs organic split that changed how they show up online.
- A sugar jar, a bare face, and a woman on the street outperforming carefully planned content.
- Why being true to your brand voice beats chasing trends every time.
- Why TikTok is now a search engine and what that means for your business.
- Why upskilling in social media is now as essential as any other business investment.
This is a candid, behind the scenes look at social media from two women who are still learning, still testing, and still adapting to a landscape that never stands still. Whether you are a small business owner, content creator, or brand trying to grow your online presence, this conversation offers practical lessons on what is working right now and why standing still is no longer an option.
Connect with us on socials
🎧 Stretton Unfiltered Instagram
🎧 Stretton Unfiltered Facebook
🌸 Annah Stretton TikTok
🌸 Annah Stretton Instagram
🌸 Annah Stretton Facebook
🌸 Join our VIP page
🌸 www.annahstretton.co.nz
SHOP OUR BOOKS 📖
Rag Trade To Mag Trade:
Ebook available here
Order the physical book here 📚
Grit Before Grace:
Ebook available here
Order the physical book here 📚
Wise Heart:
Ebook available here
Order the physical book here 📚
View all episodes
By Stretton UnfilteredSocial media strategy is one of the most searched topics for small business owners right now, and for good reason. The rules keep changing, the platforms keep shifting, and businesses that stop learning risk becoming invisible.
In this episode, Annah and Sami get honest about the social media journey behind a 34-year-old fashion brand finding its feet in a world where video is king, authenticity is currency, and a jar of lollies can outperform a polished campaign.
From carefully curated Instagram feeds to founder led content that stops the scroll, they unpack what it has actually taken to evolve their digital presence, the mistakes they have made along the way, and why staying relevant online requires ongoing investment, experimentation, and a willingness to adapt.
They talk about:
- Why Instagram Reels outperform static posts and what they are doing differently on TikTok.
- The paid vs organic split that changed how they show up online.
- A sugar jar, a bare face, and a woman on the street outperforming carefully planned content.
- Why being true to your brand voice beats chasing trends every time.
- Why TikTok is now a search engine and what that means for your business.
- Why upskilling in social media is now as essential as any other business investment.
This is a candid, behind the scenes look at social media from two women who are still learning, still testing, and still adapting to a landscape that never stands still. Whether you are a small business owner, content creator, or brand trying to grow your online presence, this conversation offers practical lessons on what is working right now and why standing still is no longer an option.
Connect with us on socials
🎧 Stretton Unfiltered Instagram
🎧 Stretton Unfiltered Facebook
🌸 Annah Stretton TikTok
🌸 Annah Stretton Instagram
🌸 Annah Stretton Facebook
🌸 Join our VIP page
🌸 www.annahstretton.co.nz
SHOP OUR BOOKS 📖
Rag Trade To Mag Trade:
Ebook available here
Order the physical book here 📚
Grit Before Grace:
Ebook available here
Order the physical book here 📚
Wise Heart:
Ebook available here
Order the physical book here 📚