In this episode I talk about why overspending happens and how to start getting control of it. First, I explain why you need to define “overspending” for yourself using a simple financial audit, so you’re not trying to live within unrealistic limits. Then I unpack three drivers of spending: the pressure of capitalism and consumerism, dopamine chasing (especially under stress), and the biggest one: identity spending, where purchases are tied to status, belonging, or who we think we should be. I share prompts to explore what you truly want versus what’s been inherited from others, and I leave you with one key question to ask before buying

01:16 Define Overspending

03:11 Capitalism and Consumerism

13:21 Dopamine Spending Explained

17:48 Identity Spending and Status

22:50 Personal Examples and Journaling

28:12 The One Question to Ask

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