Last week a copy chief member sent me a piece of sales copy to look at. It was 20 pages long. In a typical first draft copy review there’s something critical on the very first page that needs to be fixed, so I rarely get beyond that before sending over a list of notes. With this piece though, the approach was so unique – and fun – that just about all of the standard rules went out…
<a href="https://copychief.com/ep-243-new-breed-craig-dave/" rel="nofollow">Source</a>

Last week a copy chief member sent me a piece of sales copy to look at. It was 20 pages long. In a typical first draft copy review there’s something critical on the very first page that needs to be fixed, so I rarely get beyond that before sending over a list of notes. With this piece though, the approach was so unique – and fun – that just about all of the standard rules went out… Source

Last week a copy chief member sent me a piece of sales copy to look at. It was 20 pages long. In a typical first draft copy review there’s something critical on the very first page that needs to be fixed, so I rarely get beyond that before sending over a list of notes. With this piece though, the approach was so unique – and fun – that just about all of the standard rules went out…
<a href="https://copychief.com/ep-243-new-breed-craig-dave/" rel="noopener noreferrer">Source</a>

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EP 243: New Breed: Craig Dave – Ramping up tension (and laughs) in your copy

EP 243: New Breed: Craig Dave – Ramping up tension (and laughs) in your copy