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EP 245 | Ways to Sell your Monthly Giving Program with John Lester
Most fundraisers don't think of themselves as sales people. And while "sales" in the nonprofit space might look a little different, the foundation of taking them on a journey that ultimately leads in a donation, is still the same. Paying attention to how you you reach out to new donors and what that experience looks like is critical.
What you'll learn:→ how to make it more about them. → why leading with stories helps with better connection. → benefits of asking the questions. → creating your knowledge base champion
Want to skip ahead? Here are key takeaways:[3:12] Sales is really about the opportunity to help someone solve a problem, achieve a dream, or make things better. When you approach conversations in what's in it for them vs what can they do for you, you're more likely to get that donation. This can lead to a more aligned fit, and therefore increased donor retention. [13:10] Connect the dots to create emotion. Don't forget to share stories. These stories will help convey the work you do in an emotional way. Help them dream so they can see how their contribution builds these dreams. [17:13] Ask questions and listen. This way you know what part of your programs to highlight and what stories to share. Take this into future conversations so you have some common ground to share.
John LesterJohn Lester is on a mission to transform limiting mindsets that hold back salespeople and small business owners. Having built his career helping companies big and small drive revenue through coaching and training, John knows that tech stacks, skills and product knowledge are ineffective without the right sales psychology. His goal is to help sellers and solopreneurs reframe sales as mutually beneficial versus oppositional through personal insights and practical coaching. Learn more: https://attitudeselling.com
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
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By Sami Bedell-Mulhern
5
1414 ratings
Most fundraisers don't think of themselves as sales people. And while "sales" in the nonprofit space might look a little different, the foundation of taking them on a journey that ultimately leads in a donation, is still the same. Paying attention to how you you reach out to new donors and what that experience looks like is critical.
What you'll learn:→ how to make it more about them. → why leading with stories helps with better connection. → benefits of asking the questions. → creating your knowledge base champion
Want to skip ahead? Here are key takeaways:[3:12] Sales is really about the opportunity to help someone solve a problem, achieve a dream, or make things better. When you approach conversations in what's in it for them vs what can they do for you, you're more likely to get that donation. This can lead to a more aligned fit, and therefore increased donor retention. [13:10] Connect the dots to create emotion. Don't forget to share stories. These stories will help convey the work you do in an emotional way. Help them dream so they can see how their contribution builds these dreams. [17:13] Ask questions and listen. This way you know what part of your programs to highlight and what stories to share. Take this into future conversations so you have some common ground to share.
John LesterJohn Lester is on a mission to transform limiting mindsets that hold back salespeople and small business owners. Having built his career helping companies big and small drive revenue through coaching and training, John knows that tech stacks, skills and product knowledge are ineffective without the right sales psychology. His goal is to help sellers and solopreneurs reframe sales as mutually beneficial versus oppositional through personal insights and practical coaching. Learn more: https://attitudeselling.com
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours