Getting donors is tough work. So why don't fundraisers spend as much time retaining them as they do on getting new ones? When it comes to your monthly donors, being connected to them is so important. It's not about you though, it's about how they want to be connected to. This is what can feel overwhelming at times. In this episode you'll learn some ways to think about how you build community with your donors to increase their giving over time.

What you'll learn:

→ how to be unique and showcase your personality. → the importance of individualized communication and adding value. → building a strategy that is donor-centric. → ways LinkedIn can support your community.

Want to skip ahead? Here are key takeaways:

[3:09] Retaining donors is a long-term strategy that will support your organization overall. It's important to get out of a scarcity mindset and the feeling that you need the money immediately. Instead, think about how you can retain donors so that you have more consistency in your funding. It's time to play the long game. [7:26] Focus on providing value, and be as individualized as you can. That personal connection and sharing of impact builds trust and helps when asking for additional gifts. Don't forget to ask them for their feedback and connect with them personally on platforms like LinkedIn. [8:36] Be unique so you stand out amongst the noise. Don't just send a regular postcard. Send a letter with something inside it so it stands out in the mailbox. Put your messaging on something unique so people remember it, like a Rubik's cube. [14:47] Don't undervalue your smaller monthly donors. They likely want to be part of the community more so than the larger donors. And longterm they have incredible potential for your organization. [17:08] Leverage LinkedIn to create virtual events. This allows you to get in front of new audiences. You can also create events for your existing donors, and ask them to bring their friends. It's a great FREE way your donors can help you grow and share the work you're doing. [20:03] Pay attention to who your audience is and how they like to interact. Then craft the experience and the langauge around them. For example, if you're a little goofy, or serious.

Resources

Bluefishing: The Art of Making Things Happen

Nate Morse

With a rich background in fostering business growth, Nate now turns his attention to the nonprofit sector. He applies his knowledge of the customer journey to the path of donors, emphasizing how understanding and nurturing these relationships can lead to increased and sustained giving.

His discussions focus on making the donor experience rewarding. By adopting strategies that businesses use to keep customers coming back, nonprofits can encourage donors to continue their support. Nate's insights help organizations create strong, lasting bonds with their donors, ensuring that every gift has a lasting impact. Learn more at https://natemorse.com

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