Have you heard the news of the B2B company that went bankrupt because it created awesome content and distributed its valuable insights and methods?

You know, the Saas that had a great marketing team that came up with new concepts, created unique positioning, published all the thinking and intelligence behind their product, evangelized it successfully… only to have it all snatched by competitors and go out of business?

Of course, you haven’t. Because it never happened and never will! Period.