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In this episode of Digital Signage Explored, host Tim welcomes Jordan Feil, a digital signage consultant with over 16 years of experience. They dive deep into the essential aspects of effectively utilizing a Content Management System (CMS) for digital signage.

Jordan shares his journey from working with companies like X2O Media and Navori Labs to establishing his consultancy. He emphasizes that a CMS is a powerful tool but not a magical solution; users must invest time to learn its functionalities and best practices. Both Tim and Jordan stress the importance of understanding the software's features and workflows to maximize efficiency and effectiveness.

The conversation highlights common pitfalls in content creation, such as ensuring the right resolution for displays, maintaining simplicity in messaging, and allowing adequate time for viewers to absorb information. Jordan advises testing content in real-world conditions to gauge its effectiveness and encourages professionals to observe digital signage in public spaces like airports for inspiration and learning.