In this episode of The Responsive Lab, Carly Berna and Scott Holthaus chat with Christine Robertson, Consulting Manager at NPact, about what clean data really means for fundraisers—and why it matters more than you might think.

Christine brings years of donor database expertise to a topic that too often gets overlooked or siloed. From CRM strategy to daily habits, she shares how data can be a tool for empathy, not just administration—and how development teams can think more relationally about the information they collect.

Key Takeaways:

- Why good data is the foundation for meaningful donor relationships

- The top 3 data health issues most nonprofits miss—and how to fix them

- How to maintain clean data without chasing perfection

- Why “data is never done” and how to build healthy maintenance rhythms

- Tips for fundraisers without a full-time DBA

- Why CRMs should reflect relationships, not just transactions

To connect with Christine or learn more about her work at NPact, reach out at [email protected] or find her on LinkedIn.

Meanwhile, discover more about The Responsive Lab at virtuous.org/podcast.

Season One of The Responsive Lab is brought to you by Virtuous.

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.

Special thanks to editor and sound engineer Barry R. Hill and producer Riley Young.