On this episode of The Backbone, I chat with Trisha about:

- Her path into health and technology after starting her career at PwC, and moving to CAMH - the Centre for Addiction and Mental Health before jumping into tech and at her current role as Finance Manager at Figure1.

- Figure1 and what it's all about.

- The most important metrics to track for the largest crowd-sourced medical platform and how to correlate non-financial metrics into financial outcomes.

- The challenges of balancing ad-load and monetizing through sponsored content.

- The importance of the finance function at a technology company.

We close things off with a quickfire round:

- Your go to online resource for all things startup finance related

- Your favourite productivity hack

- Tech jargon that makes you cringe

- The best advise you've received

- One thing you don't leave the office before finishing