Dale Brisby, cowboy, creator, bull rider, and the self-proclaimed “greatest to ever wear a hat” - joins Tarek for a wide-open conversation on building a brand the cowboy way. Known for his humor, quick wit, and the unmistakable Rodeo Time persona, Dale unpacks the real grind behind his rise and how he grew Rodeo Time Inc. and Rodeo Time Media into a full-blown western entertainment force. He and Tarek dive into his marketing philosophy, the early days of shaping his identity online, the evolution of his companies, and the daily discipline it takes to keep his brand sharp. Dale also shares stories from the arena, the cowboys who’ve influenced him, and why authenticity - the raw, funny, real-life kind - is the secret to building something people care about.