If you're anything like me, there's one part of doing business that makes your skin crawl and your procrastination tendencies come out: money. And, specifically, figuring out what to charge for the things you sell.

No matter how long you're in business, most of us still get nervous sending out a proposal or giving an estimate. We worry we're charging too much, charging too little, or we're not sure if we're breaking even. Why do we second-guess ourselves when it comes to what to charge? Because there's no one right answer!

So, rather than tell you what I think you should charge, in this episode I'm going to focus on four factors that affect pricing. And, by the time we're done, you'll have a list of items you can reflect on while you sort through what your products or services are worth.

Pull up a seat, pop in your headphones and get comfy – because it's time to talk dollars and cents!