The DTC Deep Dive

Ep 25 - Doing Subscriptions Right - Claudia Laurie & Alex Craciun

Listen Later

Welcome to The DTC Deep Dive. For this episode, we are joined by both Claudia Laurie and Alex Craciun, Co-CEO and Co-founders of Prive, a service that sets up and manages subscription technology for brands to use. We’ll be going over how to build the perfect subscription model, and how to avoid the pitfalls that many brands fall into when going down the subscription route.


  • Why does Prive exist? How do they do things to help brands?
  • What makes a good subscription service, in both execution and technology?
  • On the best, and worst subscription experiences.
  • On the friction points of implementing a subscription service.
  • An explanation of review mining and how it can grow your brand.
  • The two main reasons for customers canceling subscriptions.
  • Which brand has the best subscription model?


    • Follow Fraser on Twitter

    Follow Claudia on Twitter

    Follow Alex on Twitter

    Work with Fraggell

    Follow us on Twitter

    Watch all the episodes on YouTube

    ...more
    View all episodesView all episodes
    Download on the App Store
    The DTC Deep DiveBy Fraggell