It’s the episode that you’ve been asking for–an employer branding campaign from a university. On this episode of “I Wanna Work There!” we’ll learn about efforts at the University of Massachusetts Amherst to increase their job applications and re-engage their faculty and staff. 

Our guests break down three things:

1. How UMass crafted their employer value proposition,
2. What they learned about their prospective and current employees in building their campaign, and
3. Thoughts on how institutions can resourcefully begin their employer branding efforts.

Guest Names: 
Hank Pinkowski, Director of Human Resources Marketing and Communications at University of Massachusetts Amherst
Matt Nesler, Executive Account Director at Ologie

Guest Social Handles: 
LinkedIn (Hank) - https://www.linkedin.com/in/hank-p-89758864/    
LinkedIn (Matt) - https://www.linkedin.com/in/matt-nesler-bbb60817/

Guest Bios: 
Hank Pinkowski - Hank brings over 25 years of creative expertise to his role as director of HR marketing and communications at UMass Amherst. Leveraging his experience in leading B2B and B2C marketing initiatives across various industries, he works collaboratively with the HR department to develop and amplify the UMass Amherst employer brand. His focus is on attracting top talent and fostering employee retention through strategic marketing and communication efforts.

Matt Nesler - Matt partners with his clients daily to help meet their immediate needs and longer-term objectives. Internally, he works with Ologists in both our brand studio and our integrated marketing studio to ensure his clients’ success. His clients have included Xavier University (Ohio), Ithaca College, Virginia Tech, Rutgers University, and Rochester Institute of Technology. 

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